BBVA is the second largest bank in Spain and a multinational banking group founded in 1857. The group has a solid leadership position worldwide, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States, with over 50 million customers and almost 22,000 ATMs present in 31 countries
The bank's innovation agenda is heavily centered on Big Data, which ties directly into data visualization tools that can help the organization identify strategic opportunities, perform risk/reward analysis and evaluate trends.
Using web sockets and a second screen approach, we built a data visualization tool that allows the bank to review and compare credit and debit card transactions in different areas of the city, coupled with check-ins on social networks as well as weather data. This tool displays data in the browser and uses a second device, such as a smartphone, to control how and what data or data sets are rendered on the main screen through a full duplex connection. The result is a highly robust, productivity application that can be controlled remotely to render complex data in a way that makes it easy to understand.
Your mobile device is a remote control. With this app we can easily get a glimpse, for example, of the volume of transactions, average spending and activity on Facebook in Barceloneta Beach on a sunny Saturday afternoon, and compare the same variables against data for downtown Barcelona and the historic center.
This trio gives us a visual representation of how a given area of the city is behaving both socially and financially at any given point in time and allows us to quickly identify consumption patterns in different locations, times of the day, spending behaviours by industry; well, the possibilities are endless!
From beautifully crafted websites, to highly efficient online systems, cross-platform mobile applications and thorough social marketing initiatives, we have engineered successful software architecture patterns and development models that allow us to merge otherwise isolated technologies into robust applications and digital experiences.
At Villamedia, the backbone of our work and development techniques is a combination of extensive research in the evolving science behind social, mobile and online media, robust tracking and analytics as well as the knowledge accumulated through years of working with numerous clients in different industries.
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