Kia is one of the fastest-growing automotive brands and also one of the U.S.’s biggest brands, targeting customers with a fresh, vibrant identity that promises “the power to surprise.” We built the Kia Mobile Shopping Tools application for users to explore Kia vehicles, locate their nearest Kia dealer as well as share content with friends. The app also promotes shareable digital content to drive more interest among users.
The biggest challenge for this project was a large number of possible permutations in the system given the number of vehicles as well as the different options and trims for each one. We worked closely with Kia and their IT team to implement a series of API methods and Web Services to be consumed by the mobile client in order to load large amounts of vehicle data including the current vehicle line-up, inventory, descriptions, options and features for each model and trim, images and videos, as well as cross-referencing availability at dealerships across the US. This system allows Kia to not only retain data governance, but to keep all digital experiences updated from a central repository of vehicle data. Once a change is made in the data layer, all web and mobile clients are updated instantly.
The Mobile Shopping Tools application also includes location-aware features, special offers, vehicle comparison and the ability for users to build and price their Kia right from the application, with the option to send data to their closest dealership to book a test drive.
From beautifully crafted websites, to highly efficient online systems, cross-platform mobile applications and thorough social marketing initiatives, we have engineered successful software architecture patterns and development models that allow us to merge otherwise isolated technologies into robust applications and digital experiences.
At Villamedia, the backbone of our work and development techniques is a combination of extensive research in the evolving science behind social, mobile and online media, robust tracking and analytics as well as the knowledge accumulated through years of working with numerous clients in different industries.
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