For the launch of the Telescopic Shocking Extensions Mascara, L’Oréal Paris featured a nationwide six-week contest inviting women to upload their best picture for a chance to be the Next Face of L’Oréal, win a trip to New York, a professional photography session and be featured in a national print ad for the new mascara.
We developed the entire platform for the Facebook App on a load-balanced AWS environment, powered by multiple RDS instances and using S3 for scalable storage. Programmatically tapping on to the Graph API allowed us to build a seamless, branded experience through which users browsed their Facebook albums and pictures to submit their best shot. Our custom voting mechanism helped prevent fraudulent votes, computing vote counts through 4 different fine-tuned algorithms based on a series of variables including mentions on Twitter & Facebook as well as unique votes.
The campaign received tremendous attention and outstanding results, with an average of 250 submissions every day, and over 7K in total. More than 238,000 votes were registered, 36K+ likes and 16k+ tweets.
From beautifully crafted websites, to highly efficient online systems, cross-platform mobile applications and thorough social marketing initiatives, we have engineered successful software architecture patterns and development models that allow us to merge otherwise isolated technologies into robust applications and digital experiences.
At Villamedia, the backbone of our work and development techniques is a combination of extensive research in the evolving science behind social, mobile and online media, robust tracking and analytics as well as the knowledge accumulated through years of working with numerous clients in different industries.
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