SOME OF OUR BEST WORK

     
    +7,000 Contestants
    268,800 Votes
    110K Story impressions
    16,512 Tweets

    For the launch of the Telescopic Shocking Extensions Mascara, L’Oréal Paris featured a nationwide six-week contest inviting women to upload their best picture for a chance to be the Next Face of L’Oréal, win a trip to New York, a professional photography session and be featured in a national print ad for the new mascara.

    We developed the entire platform for the Facebook App on a load-balanced AWS environment, powered by multiple RDS instances and using S3 for scalable storage. Programmatically tapping on to the Graph API allowed us to build a seamless, branded experience through which users browsed their Facebook albums and pictures to submit their best shot. Our custom voting mechanism helped prevent fraudulent votes, computing vote counts through 4 different fine-tuned algorithms based on a series of variables including mentions on Twitter & Facebook as well as unique votes.

    We also built a custom CMS which gave L’Oréal a real-time snapshot of the contest, number of entries and votes on each entry, as well as the ability to dynamically update the app by selecting a winner every week. On the front end, we stayed very lean with an HTML, CSS and AJAJ (Asynchronous JavaScript and JSON) stack, giving us maximum compatibility on a variety of devices.

    The campaign received tremendous attention and outstanding results, with an average of 250 submissions every day, and over 7K in total. More than 238,000 votes were registered, 36K+ likes and 16k+ tweets.

    WE ARE

    A small team that specializes in multi-platform digital media including web, mobile and social media application architecture and development; combined with extensive research and analytics. Villamedia also works with marketing and communications agencies on a regular basis as a strategic partner to help solve technical and creative challenges collaboratively.

    WEB

    We build websites and carefully tailored applications using the latest technologies to provide users with an enjoyable experience.

    MOBILE

    We develop and closely test mobile websites, native and hybrid applications that work across different platforms and device sizes.

    SOCIAL

    We engineer social media applications that help our clients reach their target audience and promote brands and products interactively.

    OUR PRODUCTS

    VM BACKBONE

    Scalable, flexible and cloud enabled framework that fuels most of our development work as the foundation for architecting robust front and back end applications.

    VM POSTMAN

    Messaging platform for sending email, push notifications and SMS, featuring smart queuing, delivery tracking and reporting; powered by our clustered architecture.

    VM SOCIAL

    Social media framework and platform for developing powerful social media apps as well as automation, management and monitoring across different social networks.

    Let us know if you would like to learn more about our products

    A TECHNICAL ARM

    We often work with agencies as their technical arm and trusted technical advisors.
    As an extension of your team, we handle all development and specialized technical expertise, allowing you to focus entirely on creative, ideation, branding and what matters most, your clients.

    A LITTLE ABOUT US

    From beautifully crafted websites, to highly efficient online systems, cross-platform mobile applications and thorough social marketing initiatives, we have engineered successful software architecture patterns and development models that allow us to merge otherwise isolated technologies into robust applications and digital experiences.

    At Villamedia, the backbone of our work and development techniques is a combination of extensive research in the evolving science behind social, mobile and online media, robust tracking and analytics as well as the knowledge accumulated through years of working with numerous clients in different industries.


    LEADERSHIP

    person
    Sebastian Villa
    Director of Technology,
    Co-founder
    person
    Felipe Villa
    Director of Front End Development,
    Co-founder

    PARTNERSHIPS & ASSOCIATIONS

    Our clients benefit from our relationships with industry leaders, fostering research, innovation and collaboration amongst our teams.

    Docker
    Openshift
    Fabric
    Adobe Community Solution Partner

    BRANDS WE'VE WORKED WITH

    WE'VE BEEN HONOURED TO WORK WITH SOME OF THE WORLD'S MOST VALUABLE BRANDS AND THEIR AGENCIES


    Disney
    Panera Bread
    Kia
    Loreal
    McDonald's
    Paramount
    Wendy's
    Quiznos
    Canadian Tire
    Sonic Music
    Honda
    Neuro
    Boost Mobile
    Motorola
    MLB
    Red Bull
    SS United States conservancy
    EA Games

    GET INTOUCH

    Interested in learning more about our solutions? please enter your information and we'll contact you shortly.