The Wendy’s Company is the world’s third largest quick-service hamburger company with more than 6,500 franchise and company restaurants in the U.S. For over 40 years their brand promise has been to serve customers higher quality, freshly prepared food. That's exactly what Wendy's® wanted to educate consumers on with the highly successful "That's Wendy's Way" campaign; a combination of social media, facts, quotes, TV and online media.
We built an award winning, rich, interactive Facebook, Web and Mobile experience featuring facts about the brand, food sourcing documentaries, quotes from founder Dave Thomas and a channel to inspire online conversations.
From beautifully crafted websites, to highly efficient online systems, cross-platform mobile applications and thorough social marketing initiatives, we have engineered successful software architecture patterns and development models that allow us to merge otherwise isolated technologies into robust applications and digital experiences.
At Villamedia, the backbone of our work and development techniques is a combination of extensive research in the evolving science behind social, mobile and online media, robust tracking and analytics as well as the knowledge accumulated through years of working with numerous clients in different industries.
Interested in learning more about our solutions? please enter your information and we'll contact you shortly.