With over 1,400 restaurants in Canada serving more than 2.5 million customers every day, mcdonalds.ca is the main destination for customers to browse through the menu and look up nutritional information, as well as particulars about the company.

We worked closely with McDonald's® Canada and their agency to strategically manage the large and constantly changing repository of digital assets for the menu and nutritional information sections, integrating them into an Enterprise Content & Asset Management System that allows the company to deliver engaging, multichannel customer experiences while retaining IT and marketing governance.

Through this process we also worked extensively with the Adobe Marketing Cloud, Experience Manager solution as the platform of choice for analytics, media optimization, testing and audience targeting.